Thanks for taking your time to read the About Me page of the Shaving Emporium website, aimed mainly at UK and Ireland readers. I set this website up for one main purpose and that was to provide shaving, grooming and home hair dressing advice, based on products and services that are actually available in the United Kingdom.
Introducing Enda McLarnon, Founder, Editor, and UK Shaving Analyst.
"Enda McLarnon is a UK-based Product Analyst and Business Strategist with over seven years of dedicated experience tracking the UK grooming market. He holds a Business Degree and previously served as a Senior Manager in a major telecommunications firm, later owning and managing a retail shop specialising in consumer electronics. This background gives him a unique, analytical perspective on grooming tools:
- Value Assessment: Analysing the manufacturing and retail economics to determine if a product is truly priced fairly.
- Technical Reliability: Assessing the longevity and specification of battery life, motor power, and electronic components in shavers and clippers.
- Consumer Consensus: Applying business analytics to thousands of verified UK consumer reviews to identify recurring flaws and genuine strengths.
Shaving Emporium’s methodology is built on this foundation, providing readers with data-driven purchasing advice rooted in real-world retail and technical expertise."
- enda mclarnon
Why I made this website?
I set this website up for one main purpose: to serve the needs of the UK and Irish shaver.
- No More US-Centric Advice: I focus only on products and services that are genuinely available from high-street stores, online UK retailers, and Amazon UK.
- Local Relevance: I specifically consider factors important to the UK, such as product pricing stability, local availability of replacement blades, and the impact of hard water on shaving soap performance.
- Beyond the Basics: While I cover basic grooming, our passion lies in the specialised, deep dive advice that empowers you to elevate your routine.
How I Do Reviews (My Commitment to Experience)
Trust is everything. Here is the process I follow to ensure our reviews are useful, honest, and based on real-world shaving experience:
- Data-Driven: I leverage my background in data analysis to track product performance over time, comparing factors like cost-per-shave, blade longevity, and overall user satisfaction against competitor models.
- Impartiality: While Shaving Emporium does use Amazon Affiliate links to cover costs, my editorial content is never influenced by any brand or retailer. I prioritise what's best for your shave, not my wallet.
The Shaving Emporium UK, the ultimate online destination for all your shaving needs. Whether you are looking for the best safety razors, shaving creams, brushes, aftershaves, or accessories, I have you covered.
Shaving Emporium UK is more than just a website. I am here to help you find the perfect products for your skin type, beard style, and budget.
I am also here to educate you on how to get the most out of your shaving experience. I provide helpful tips, tricks, and tutorials on how to shave like a pro, avoid common shaving problems, and achieve a smooth and comfortable shave every time.